« Switch » is based on the Sapir-Whorf hypothesis that holds that the structure of a language affects the way we see the world.According to the language we speak our vision of the world can change. This is not only due to the structure of each language but also to cultural differences. Therefore, just how much should design concepts change in order for a brand to succeed abroad? Which elements are key to understanding and communicating a visual identity around the world? « Switch » is a collection of design experimentations, presenting visual identity, and its different implementations through various languages and cultures where form and content end up interwining.